Story and newsletter services for independent inns and boutique hotels, written by a published author who also works in the hotel business.
Most independent properties sit on generations of story and sell none of it. The blog has been quiet for two years. The email list is a signup box nobody feeds. The regulars who would happily come back never hear from you between stays, so the chain down the road gets the booking by default.
I fix that. I write the newsletter and story content that gives past guests a reason to return and new guests a reason to choose you. Every piece is written and edited by a person, in your voice, and approved by you before it goes anywhere.
Published author (Populism; The Hex) and working hotel sales director. I also write a daily market newsletter for paying subscribers, which is a demanding editor: it has taught me to produce good copy on a deadline, every day, without filler.
I write every piece myself; the voice and the judgment are mine. My AI tools do the boring stuff: research, organization, SEO and virality optimization, and first-pass edits for grammar and length. That is how one writer delivers agency volume without agency filler. No content mill, and no byline but yours.
Write to me with your property's name and the story you wish your website told. I reply personally. Or begin right now with the intake form.